A good domain policy should outline cost effective answers to 'how' and 'where' your brand is found on the Internet, ensure the protection of your valuable online Intellectual Property in addition to maximising web traffic to your site.

Melbourne IT Digital Brand Services has developed a unique approach that enables clients to create a self-managed and effective domain name policy, flexible enough to respond to your changing business needs. After determining the value of a name/brand to your organisation (i.e. a product name) Digital Brand Services will assist in defining a domain policy which outlines the scope and importance of variations, geographies and risks to each name.

Working closely with our clients is the key to a successful policy which contains clear guidelines and ensures a consistent approach to domain registration and brand protection.