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Home | News | UK firms 'rejecting search engine optimisation'
UK firms 'rejecting search engine optimisation'
, 20 March 2005Many UK companies are failing to make use of search engine optimisation and pay-per-click opportunities on the web, a new report claims.
According to a recent study it was found that three-quarters of companies listed in the UK FTSE 100 failed to appear in Google's top ten search listings. Marketing experts claims that many British firms brands do not feature prominently on popular search sites such as Google, while leading UK telecoms and mobile firms are struggling to appear anywhere in the top three pages of Google searches.
The study used the keyword most generic to each business listed in the FTSE 100 index, and entered it into the Google UK search engine to see if it appeared in the top 30 rankings. According to Computer Weekly, the recent study showed that banking and financial institutions fared badly, with many well-known high-street brands in the FTSE 100 absent from Google's top ten banking and investment listings. The study also discovered that tobacco and pharmaceutical companies were better at taking advantage of search engine marketing.
The report results confirm that many of the UK's top 100 companies are failing to employ effective search engine marketing techniques."
According to a recent study it was found that three-quarters of companies listed in the UK FTSE 100 failed to appear in Google's top ten search listings. Marketing experts claims that many British firms brands do not feature prominently on popular search sites such as Google, while leading UK telecoms and mobile firms are struggling to appear anywhere in the top three pages of Google searches.
The study used the keyword most generic to each business listed in the FTSE 100 index, and entered it into the Google UK search engine to see if it appeared in the top 30 rankings. According to Computer Weekly, the recent study showed that banking and financial institutions fared badly, with many well-known high-street brands in the FTSE 100 absent from Google's top ten banking and investment listings. The study also discovered that tobacco and pharmaceutical companies were better at taking advantage of search engine marketing.
The report results confirm that many of the UK's top 100 companies are failing to employ effective search engine marketing techniques."