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Home | Online Brand Infringement | Online Brand Surveillance
Online brand abuse is a growing problem for corporations today. In addition to minor infringements, corporate brands and trade marks can be targeted by abusers and speculators that reproduce them, making inappropriate, misleading or offensive associations which erode your brand's value. Other malicious online brand abuses include traffic diversion, counterfeit goods or association with offensive content.
Research shows that counterfeiting costs U.S. businesses US$250 billion annually (Source - International Anti Counterfeiting Coalition)
Advanced Technology and Analysis for Internet Brand Monitoring
Online Brand Surveillance is designed to help in proactively report and manage damaging forms of brand and trade mark abuse. Using both advanced technology and highly trained analysts, Online Brand Surveillance provides customised Internet monitoring to help track, prioritise and manage online brand abuse.
Comprehensive Online Monitoring
Internet crawling and analysis technology provides a comprehensive view of brand and trade mark infringement/dilution, domain name abuse, traffic diversion, claimed affiliations, unauthorised/counterfeit sales, association with offensive content and other important abuses by crawling billions of web pages, domain names (ccTLD and gTLD), images, online discussions, search engine listings, metatags, spam and auction sites.
- Internet Text Monitoring continuously refreshes data store of Internet content to digest millions of web pages to locate textual reference to your brand or trade mark abuse. The indexing algorithms provide complex searching methodologies unavailable via standard commercial search engines to uncover both indexed and un-indexed material.
- Internet Text and Logo Monitoring offers all the capability of the aforementioned text monitoring as well as advanced logo (image) monitoring. Internet Logo Monitoring aims to identify use of your logo including: direct reproductions, defacement and imitations.
- Global Domain Name Monitoring assists companies to identify potential brand infringements in domain names that may be registered by third parties within the global (gTLD) and country specific (ccTLD) domain spaces. Global Domain Name Monitoring covers both exact match and confusingly similar variations of your brands or trade marks.
Highly Filtered Reporting
Melbourne IT DBS understand that our clients need to focus resources on the most damaging forms of online abuse rather than screening a huge number of potentially irrelevant records. The thousands of references to your brand which are detected through Internet crawling are filtered through powerful technology and then subjected to several layers of human filtering and analysed to produce reports containing results of relevance and interest to your business.
Sophisticated Online Management System
In addition to listing results of monitoring, the Online Portal can be used to track and archive changes to suspect sites, organise groups of records, keep notes and upload related documents, set action deadlines, download reports and generally support and coordination your online brand abuse investigation and enforcement activity.
Online Brand Surveillance Key Benefits
- Maximise ROI by taking control of your online brands
- Help protect your customers from being defrauded
- Stop 3rd parties from diverting your web traffic to competitors
- Minimise misuse of your brands by 3rd parties
Information Kit
Click here to request more information about our services. With 8 locations worldwide, the office nearest to you will reply with the product information kit and enquiry how our solutions can help your organisation.