Online Brand Infringement

Online Brand Infringement

Peace of mind that your valuable online brands are monitored, protected and secure

Home | Online Brand Infringement | Reputation Management Service

What do your customers discover when they type your brand name into a search engine? Tracking what's being said about your company in the ever-changing world of digital information requires constant vigilance across a wide variety of sources - both local and global. Melbourne IT Reputation Management Service helps you protect intellectual property, trademarks and other brand assets with early warning of potential compromises for quick response.

Customized Detection and Prioritization

Our finely-tuned detection, prioritization, analysis, and case management tools provide early warning and help you respond to compromises that threaten your brand reputation:
  • Trademark and copyright infringements
  • Unauthorized use of logos or content
  • Negative commentary
  • Objectionable content
  • Activism and boycott activity
  • Hate speech and crime
  • False claims of association with the organization or brand
  • Attempts to divert customers to unauthorized sites.

Targeted Sources and Contextual Analysis

Our experts meet with representatives of your legal, IT, and marketing teams to identify potential sources for monitoring. The Reputation Management Service uses both text analysis and image recognition tools to monitor message boards, Web pages, blogs and domain names for mentions of your brand in the context of damaging or negative language. How It Works
 
 
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