Domain Name Strategy

More companies are turning to Melbourne IT for assistance with a comprehensive corporate domain name management solution. Through experience in the management of hundreds of thousands of domain names combined with web analytics, we work with IP managers to identify and implement the optimal domain name portfolio strategy to allow them to make smarter decisions. This approach enables companies to maximize the value of their domain names while minimizing ongoing domain name registration and management costs.

How we enable smarter domain name management:

• Domain Name Policy Development
  Development of guidelines for consistent domain name registration, management and strategy
  
  
• Domain Name Portfolio Optimization
  Sophisticated, data-driven analysis tools and methodology to assist IP managers with optimizing domain name portfolios for risk and cost minimization.
  
  
• Domain Name & Online Brand Monitoring
  Assistance with understanding key online infringement threats - cybersquatting, phishing and counterfeiting - and employing the appropriate level of monitoring to identify possible infringement. Domain name and online brand monitoring can include a combination of scanning software, including text and image recognition software and human analysis. When necessary we can assist with cybersquatting cases by undertaking DRP/UDRP case actions, shutting down offending sites and ultimately with domain name recovery.
  
  
• Global Portfolio Audit
  Identification of domain names by regions and internal departments to provide better visibility of the complete domain name portfolio. Single-source responsibility reduces cost and eliminates duplicate efforts.