Domain Portfolio Optimization
Melbourne IT offers a sophisticated, data-driven analysis tool and methodology to assist IP managers with optimizing domain name portfolios for risk and cost. The output from the analysis can be incorporated into the brand policy to further simplify decision making and help manage compliance.
Melbourne IT's domain portfolio optimization service combines elements of TLD risk profiling, typographical error mapping and domain name valuation based on keyword and pay-per click (PPC) analyses. We can help optimize your portfolio for the right balance of risk/cost/return.For large portfolios, this ensures that domain name registration and management costs are in correct relation to the expected cost of defending against infringement.
With Melbourne IT's domain portfolio optimization services, unnecessary domain names and costs are reduced or eliminated. Additionally, the data from the analysis can be combined with relevant traffic statistics and keyword analysis to develop a portfolio valuation methodology for ROI metrics applicable to the business.