Online Brand Protection

Melbourne IT helps organizations identify and respond to online brand infringement – counterfeiting, cybersquatting, phishing, false advertising, and redirection of website traffic to fraudulent and often objectionable content. Using a combination of scanning technologies and human analysis, we provide early detection of possible cybersquatting and other fraudulent activity by monitoring of domain names, brands, logos, keywords and terms.  

When required, a team of experts is available to assist with response to online brand infringement.  Our experience includes shutting down fraudulent websites and phisher accounts.  An in-house team of advisors can also assist with registrant investigations to developing DRP and UDRP case actions. 

When warranted, we are also able to assist with discreet negotiations to proactively acquire domain names at the best possible terms for clients. 

Melbourne IT’s Online Brand Protection Services

• Itemized Surveillance
  Monitors for illicit or unauthorized use of online digital assets that includes images and logos.  Our services also can detect negative sentiment relative to a company’s brand
  
  
• Anti-Phishing and Anti-Counterfeiting
  Helps identify activity that is associated with unauthorized brand, product and service promotion.
  
  
• Website Shutdown & Domain Name acquisition
  Assistance with taking fraudulent sites off-line and gaining ownership of the infringing domain name.
  
  
• UDRP/DRP Management
  Assistance with matters pertaining to mitigating online brand infringement from registrant investigation to management of DRP/UDRP and domain name recovery