Domain Name and Online Brand Monitoring

Gaining visibility to brand use and misuse is one of the best methods of online brand protection. Domain name monitoring and brand monitoring can guard against cybersquatting, phishing and other online infringement. Billions of webpages and the flood of email spam generated on a daily basis require highly automated processes to filter and identify precise information. Melbourne IT's Itemized Surveillance Service monitors specific online sources to identify potential infringement, including website content and logo misuse.

Priority-enabled Domain Name Monitoring
Domain name monitoring software scans the Internet to identify potentially infringing domain names. Results are assigned a system-applied priority score from 0 - 100, based upon client requirements, and then displayed in the Digital Brand Manager (DBM) portal for viewing or downloading.

Premium Domain Name Monitoring
Premium domain name monitoring can be effective in providing a cost-efficient monitoring solution on an as -needed basis. Online enforcement specialists review monitoring results and provide practical options and advise on next steps that may include domain acquisition, UDRP/DRP, domain name recovery or Cease & Desist letters.

Brand Monitoring (Website Content and Logo)
Melbourne IT's Reputation Management Service combines automated image and text recognition with human analysis to defend against the improper use of brand names and logos and identify negative or derogatory content. Website and logo monitoring can identify unauthorized website content and anomalies in graphical images that are reviewed by our analysts to help ensure that the results are relevant prior to any determination as to whether or not remedial action is warranted.

Email Spam and Fraud Service
Our email spam and fraud service identifies phishing and other forms of email fraud, combined with manual human analysis of results, all accessible through the DBM Portal.