Pay Per Click (PPC) Advertising

Melbourne IT helps businesses make the most of pay per click advertising. We assist clients with placing “bids” for specific search terms. A prospect searching terms you've placed bids on will be presented with targeted ads to drive them to your website.

Benefits of Pay per Click Advertising

• Qualified Prospects
  Prospects see your ad when they search on relevant terms you select. These can be varied to suite your specific requirements.
• Cost Effective
  Effective PPC advertising campaigns can be achieved with small budgets; buying clicks is usually very affordable in most industries when managed properly.
• Immediate Implementation
  Pay per Click campaigns can be implemented in near real-time. Qualified visitors can be attracted in less than 15 minutes.

Our Value

• Focus on Results
  The number that matters most is the conversion rate. A Pay Per Click advertising campaign delivers this or it doesn’t. We work with you to assure it does.
• Information to Make the Smart Decisions
  We provide detailed reports of the overall performance of the campaign and the individual performance of keywords. This information enables ongoing campaign improvement.

Our Process

• We analyze your business, your website, and industry.
• We research keywords and come up with the best terms describing your business that are likely to be the highest searched.
• We set up your campaign using the best performing keywords and advanced bidding techniques.
• We monitor campaigns, closely identifying the keywords that perform and those that don't, in order to optimize the campaign.