Pay Per Click Management (PPC)

Melbourne IT assists clients with Pay Per Click Management (PPC or sponsored links) as a strategic advertising method to increase website traffic. These targeted advertising campaigns help deliver specific results that can be measured, analyzed and optimized. We work closely with clients to find, develop and manage the process to help them increase traffic from new marketing campaigns or as a tactical complement to Search Engine Optimization (SEO).

We help businesses use Pay Per Click advertising to complement SEO. We use Pay Per Click to determine the keywords to target and exact text to use as well as for control over timing and geographical targeting. By combining these capabilities with optimized content, search engine ranking and website traffic can be increased more than with SEO alone.

Advertising Development
Assistance with selecting PPC advertisement areas and production of advertisement text

Search Criteria
Search Phrase Analysis to map search behavior to identify the target audience

Bid Management
Allows maximization of the entire process by minimizing click cost

Performance Reporting
Details the results of the campaign to establish benchmark ROI criteria

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