New gTLD Consulting

Now just about any public or private organization anywhere in the world may apply to create a new top-level domain (New gTLD) of their name choice. The new naming system brings the possibility for an entity to effectively own, access and control Internet name spaces and achieve a competitive advantage. This has the potential to alter advertising and branding platforms and change the way consumers find information on the web, and the way businesses organize their information online. The full utility and effectiveness of the change will develop over time, but initially there are sufficient inherent benefits for a wide range of organizations to justify the investment in establishing a .brand top level domain name.

Some of the benefits of a New gTLD include:

• Global brand recognition
• Minimized possibility of cybersquatting in the New gTLD
• Nearly unlimited URLs on demand
• Increased consumer trust

Melbourne IT DBS has a team in place that understands the requirements for establishing a new top-level domain and can provide assistance in every step of the process. We provide New gTLD consulting for business plan development, writing the application and management of the application process, and assembling and operating the ideal technical infrastructure. Our approach assures the outcome will be consistent with organizational goals and business objectives. Our experience includes the successful application and operation of the top level domain .biz in 2000.

• Top Level Domain - Strategy Consulting
  Developing or validating the go, or no-go, research and strategy development, including marketing potential and TLD name selection
  
• Top Level Domain - Application Proposal Development
  Preparation and submission of the gTLD application to ICANN and management of the process
  
• Top Level Domain - Registry Infrastructure Planning
  Everything from requirement planning to turn-key implementation for a new gTLD
  
• Top Level Domain Operation
  Ongoing operation and administration, including ICANN compliance and reporting