New gTLD Strategy & Business Consulting

Melbourne IT assists in developing a comprehensive marketing strategy for new gTLDs. We have a team of professionals available to work with companies and organizations to understand the potential for new gTLDs and create detailed plans applicable for the business objectives (whether for private use or for a fully commercialized gTLD). The outcome of a consulting engagement will be the delivery of a concise strategic business plan for establishing a branded top level domain.

Our approach starts with understanding your objectives during a no cost evaluation session. In this initial session we provide an overview of new gTLDs, the potential and the process. This initial session will enable us to jointly outline options and the best approach.

After the initial consultation we will proceed to outline the scope, define stakeholders, and discuss high-level business goals and strategy. Next, a draft proposal and project plan will be created for review and sign-off. In the following stage additional stakeholder interviews will be conducted, data gathered and analyzed, and an initial business case and strategy outline developed. At a subsequent meeting we will present and review the business case and validate assumptions and alignment with business goals. From there we will work with you to identify and develop the business plan specific to your company objectives.

• Information about the gTLD application process
• Marketing requirements and considerations and risk analysis
• Evaluation of name string proposals and alternatives
• Technical capability requirements
• Scope for development of an implementation plan and budget estimates
• Recommended high level gTLD business strategy